Lizard's Rant


The Official Blog of SportsLizard.com

Archive for the ‘Beckett’ Category

Quick Revamp Update, Thoughts on Beckett’s New Site

August 20th, 2008

No, I haven’t fallen off the face of the planet.

I’ve been diligently using my free time to work on revamping SportsLizard. This whole Beckett fiasco (the site sucking, not the fixed box breaks) has only made me put more emphasis on providing a product that’s free, easy to use, and helpful to collectors and to sellers. While the existing SportsLizard is certainly a solid site, the planned revamp with a new look will certainly be ten-fold upgrade in my opinion. With that, I’m pushing back the planned re-launch until mid/late September to give me time to significantly overhaul the price guide (soon to be called “pricing tool”) and to upgrade/improve everything else SportsLizard offers.

While I’m on the topic of Beckett’s new site: I see what they are trying to do. In theory, their approach isn’t a bad one. But in completely changing things around and making the site not very intuitive to it’s masses they pissed a lot of people off. You should never ever ever alienate your existing audience with an upgrade. Telling people to “give it time” or to “watch the tutorials” is retarded - a sports collectibles site shouldn’t need to a tutorial to navigate. If your customers are pushing back as much as the collecting community is, your best bet is to scratch the whole thing, call this “beta” a failure, and go back to the way it used to be. Clean up some of the mess but keep the core functionality the same. The longer you go on with this, the more you will piss people off. Trust me, it won’t get better.

Then again, maybe Beckett screwing up like this is just what the hobby needs to break away from them.

Oh, and if you’re craving a fresh perspective and more frequent updates, swing over to Sports Cards Uncensored - quickly becoming a “must read” for me.

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Blogs - How I Think the Card Industry Will Be Saved

June 18th, 2008

Would We Be Better Without Beckett and Tuff Stuff?

May 28th, 2008

Beckett Announces Major Site Overhaul

April 29th, 2008

Does Upper Deck Fix Beckett Box Breaks?

April 2nd, 2008

Beckett Condenses Magazines in to One

January 9th, 2008

Random Thoughts on a Slow Week

October 18th, 2007

Scam Artist Busted on Beckett Forum

August 28th, 2007

Topps Shoots Down Beckett.com Article

July 5th, 2007

Upper Deck Looking to Help Young Collector?

June 22nd, 2007