Nov21st

Upper Deck: Cards are Safe

By Adam McFarland | Posted at 7:30 pm | Filed Under Cards, Upper Deck

I have to give it to Upper Deck. They never cease to amaze me with the PR spin they can put on things. Their latest attempt to gain market share in the crowded holiday shopping market is to take a shot at China. More specifically, they are looking to capitalize on the misguided fears over recent toy recalls.

Due to overwhelming concerns mounting from the recent toy recall, the Upper Deck Company has an important message for parents and shoppers: Upper Deck sports cards offer a proven safe gift-buying alternative this holiday season!

Safety and value have always ranked high on Upper Deck’s quality control agenda, with all of their sports cards proudly made in the USA. The company is also in constant contact with each of its vendors during the printing of the company’s multiple sports trading card lines. No lead-based paint, laceration hazards or small parts to choke on. Just good, old-fashioned card collecting at its best. Rip a foil pack and enjoy the players, teams and moments in a safe and fun product.

“The latest recall has heightened global concerns about the safety of products made in China,” added Riechers. “Parents can rest easy knowing that Upper Deck sports cards represent some of the safest products the American consumer can buy this shopping season.”

Hobby shop owners from across the country agree. “Absolutely, I’d say they’re extremely safe,” said Gina Fox of Fox Sports Cards in Marion, Ill.

You’ve got to be kidding me. No sh*t they’re safe: they are a freaking piece of cardboard. Nice try. I’m pretty sure kids will take their chances with the toys they actually want. How about focusing on the many appealing things about cards as opposed to trying to guilt/trick parents into buying them. I have never, ever, ever, ever heard a collector say “I love card collecting because it’s so safe.”

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Comments

3 Responses to “Upper Deck: Cards are Safe”

Joey on November 22nd, 2007 2:27 am

Well at least they are thinking outside the box as my boss would say. I don’t thin the campaign will make a big difference but it made me laugh.
Mario Alejandro on November 23rd, 2007 11:36 am

Great blog you have. I added you to my collection of baseball card blogs.
Adam McFarland on November 23rd, 2007 11:59 am

Thanks Mario!

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Upper Deck: Cards are Safe

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